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Founded by CEO Larry Jackson and President Ike Youssef, gamma. is a modern media and technology enterprise created to revolutionize the way artist-entrepreneurs create, distribute, and monetize their content and brands across a multitude of consumer touchpoints. Occupying seven offices across the globe, gamma. serves over 10,000 releases monthly through our wholly-owned technology and rights management platform, Vydia, offering the world's leading artists creative and business services across all artistic and commercial touchpoints: from content creation and distribution, to creative guidance, innovative payment solutions, and more. gamma. provides the resources, capabilities, and experience to help cultural icons develop their business vision and accelerate its execution. At present, gamma. works alongside global superstar artists and partners including Snoop Dogg and Death Row; mega, a joint venture with multi-platinum, Grammy Award-winning superstar Usher & industry pioneer L.A. Reid; French Montana; music from rap's new queen Sexyy Red through a partnership with Rebel Music; a new multi-media project from multi-platinum artist/entrepreneur Russ; a partnership with multi platinum iconic rapper and mogul Rick Ross' Maybach Music Group; a partnership with Warner Bros. Pictures and WaterTower Music on the soundtrack for the motion picture The Color Purple among others.
gamma. is not a label. It is not a management company. It is connective tissue, bridging the gap between enigmatic genius and everyday life.
The company is headquartered in Los Angeles, with offices in New York, London, Miami, Nashville, Lagos and Dubai.
Whether an artist is interested in recording and distributing an album, composing new music, producing short or long-form visual content, developing a podcast, or launching a consumer products business, gamma. supports its creators with the means and resources to execute their vision. Key initiatives to date include Snoop Dogg and his Death Row catalog, Usher, Rick Ross, and Naomi Campbell.
gamma. acquired Vydia Inc. in order to provide content creators with the unfettered ability to publish and distribute audio-visual content on a global basis. Based on cutting-edge music technology and infrastructure, Vydia provides its creators with rights management services, advanced payments, transparent and automated royalty accounting, and daily performance analytics to help amplify the artist’s reach.
gamma. recognizes that content creators have the ability to impact culture and commerce more than ever. Through direct engagement with their fans and a global reach that no longer relies on traditional advertising, artists are developing direct fan connectivity extending beyond an album or film. Artists are now in the driver’s seat of building their own direct-to-consumer and retail businesses on their terms.
